4 reasons you need to build an online portfolio as a contractor
A portfolio will mean different things depending on the industry you work in. But if you’ve spent time putting together a CV, cover letter and registering for job sites, you can feel conflicted about whether you should spend even more of your time creating a portfolio. However, there are so many reasons why this is the right thing to do. So if your unsure about building an online portfolio, below we’ll outline why it’s so important to do so.
1. Showcase what you can do
You can outline your skills on your online portfolio, but you can also showcase real examples of your work (something you can’t do on a CV). You can do this by adding links to other sites where your work can be found, or feature pictures and examples of projects you’ve worked on in the past.
2. Stand out from other contractors
Freelancing, contracting and the gig economy are only growing in popularity, which means it can be harder to stand out from the competition. Portfolios give potential employers a chance to make direct comparisons between candidates to choose the best contractor. That’s why your portfolio is the perfect way to show that your skills and experience make you the best fit for the job.
3. Build credibility
Nowadays everything is online and for that reason many people will no longer trust a company or professional who has little to no online presence. Online portfolios help to build your digital footprint and also show you’re a serious contractor. It proves that you have a backlog of work and that others have hired you for your services, building your credibility as a freelancer.
4. Find more clients
An online portfolio can help you to find more work. As a contractor you might have to spend a lot of your time chasing up work and getting yourself out there. An online portfolio allows clients to find you and reach out to you, instead of you having to always spend your time chasing leads.