What Makes A Good Social Media Campaign?
As business owners, consultants or contractors, we know that social media is necessary for successful marketing. The problem is, many of us have no idea where to start with setting up and running a successful social media campaign. Especially when there are so many different channels, with different rules and approaches for each. No wonder we’re all a little confused!
However, social media doesn’t need to be confusing. In fact, with a little guidance and baby steps, you can establish and effectively run your own social media campaign in no time at all. Here’s how to get started:
Choose the Right Model for Your Business
The most important decision you’ll make in social media marketing, is what channel to choose. Never be tempted to run out and create a profile on every channel when you’re starting out. You’ll find yourself juggling too many eggs and, before long, you’ll start dropping them.
Instead, start out with one or two, starting slow. This way you’ll be able to put more effort int your chosen channels rather than spreading yourself thin.
The channel you choose, will be dependent on the type of business you run. With some channels being more effective for certain businesses. For B2B, your ideal channels will be LinkedIn, Facebook and Twitter. For those who sell to customers, aim for Instagram, Facebook and Pinterest. Simply choose one (or two) to get you started on your social media campaign.
Get Your Branding on Point
Once you’ve chosen your social media platform(s) of choice, it’s imperative that you ensure your channel follows your company branding. This means adding banners, logos and the colours that evoke your company brand. You want a customer to instantly recognise your social media platform to be part of your business.
If you’re not savvy with sizing logos or banners, ask your web developer, who will be able to help you out. It’s better to pay to get your branding right, rather than have a channel that looks shoddy. This way you can demonstrate that you are sophisticated business which can helps establish trust with your customers.
Create Compelling Content
When it comes to your social media campaigns, content is key. If you share boring, out-of-date or only sales focused posts, you will find that people will not want to engage or follow your channels. Instead, try to break your posts into three categories, which you will post about in equal measure. These should be – brand posts, sharing posts and sales posts.
Sales posts are simple, they are those that will attempt to sell a product or service to your readers. You don’t want to inundate your channel with sales posts, but not posting any at all is equally as bad. Each sale post should have a call-to-action such as “visit our site for more details”.
Brand posts are created for engagement. They will ask a question or attempt to get your audience to interact with a post. This could be a competition or a motivational quote/meme that will appeal to your audience. You’ll want to encourage your audience to tag friends, like the post and share it with their followers.
Share posts are those where you share articles or blogs that your audience will want to read. Ideally, this should be from your own blog. If you don’t have your own content, though, sharing news or blogs that relate to your product or service will appeal and encourage your audience o interact with your posts.
This is all a starting point for implementing your successful social media campaign, but without these important building blocks, you might find yourself doomed for failure.