SEM Search Engine Marketing

What is SEM?

Posted Leave a commentPosted in Marketing, Technology

What is SEM? SEM – or Search Engine Marketing – was once a term used to describe both paid searches and SEO (search engine optimisation). These days, however, SEM is used only in reference to paid search activities. This could include: Paid search adverts Paid search advertising PPC (pay-per-click) CPC (cost-per-click) CPM (cost-per-thousand impressions   […]