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Tag: Marketing

Group of personas

What is persona led marketing?

Posted April 4, 2020June 26, 2020 Colin BLeave a commentPosted in Big Data, Business Practices, Marketing

Persona led marketing – improving conversion with personas. Many businesses have a broad-brush approach to selling to customers. But what if you could target customers with specific personalised messages, and what would this mean for your sales numbers? Both personalisation […]

Marketing Messages

Three Big Marketing Challenges

Posted February 28, 2020February 28, 2020 Colin BLeave a commentPosted in Business Practices, Marketing

How to Meet the Three Biggest Marketing Challenges Successfully So, why is marketing such a challenging activity? Depending upon the marketer, there can be multiple challenges to marketing. But if you look closely, we are mostly troubled most of the […]

Business owner using CRM

Choosing the right CRM software for your business

Posted November 6, 2019November 15, 2019 Colin BLeave a commentPosted in Business Practices, CRM, Salesforce, Technology

CRM software – How do you make the right decision? Managing client relationships can be tough for business and it is probably the most important area for both winning and retaining customers. As business scales it can become harder to […]

Growth Hacking

Why should your start up hire a growth hacker?

Posted July 22, 2019July 27, 2019 Marialena DLeave a commentPosted in Business Practices, Marketing, Outsourcing

Why should your start up hire a growth hacker? Growth hacking is a relatively new term in the business world. It was first introduced nine years ago but it started trending only in the past few years. Nowadays, everyone talks […]

Growth Hacker

A guide to growth hacking and how it can benefit your business

Posted June 18, 2019July 27, 2019 Natashia LLeave a commentPosted in Business Practices, Marketing

A guide to growth hacking and how it can benefit your business Growth hacking is another buzzword you may have heard bandied around the workplace or seen a hundred times on the internet – but what exactly does it mean? […]

Link Building for website SEO

Increasing traffic through link building

Posted April 17, 2019July 9, 2019 Marialena DLeave a commentPosted in Marketing, Technology

Increasing traffic through link building The Internet has become a very important tool in making business (not only). With its benefits becoming almost common knowledge, everyone is setting up their online presence. Setting up a profile or creating a website, […]

Content to improve SEO

How important is content to SEO?

Posted March 25, 2019July 27, 2019 stephcoswayLeave a commentPosted in Marketing

How important is content to SEO? It’s that age-old question, is content really that important for my SEO rankings? Especially when content can be a resource-consuming task for many business owners. Indeed, many websites have to pay to outsource content […]

Pay Per Click (PPC)

What is PPC?

Posted March 18, 2019 stephcoswayLeave a commentPosted in Business Practices, Marketing, Technology

What is Pay Per Click (PPC)? PPC or Pay-Per-Click advertising is as simple as the name suggests – every time a user clicks on one of your online adverts, you will pay a fee. You can get numerous different types […]

SEM Search Engine Marketing

What is SEM?

Posted March 13, 2019March 25, 2019 stephcoswayLeave a commentPosted in Marketing, Technology

What is SEM? SEM – or Search Engine Marketing – was once a term used to describe both paid searches and SEO (search engine optimisation). These days, however, SEM is used only in reference to paid search activities. This could […]

What makes a good social media campaign?

Posted February 7, 2019August 21, 2019 stephcoswayLeave a commentPosted in Business Practices, Marketing

What Makes A Good Social Media Campaign? As business owners, consultants or contractors, we know that social media is necessary for successful marketing. The problem is, many of us have no idea where to start with setting up and running […]

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