Marketing Archives - Bright Reach

Increasing Traffic Through Link Building

Posted April 17, 2019May 7, 2019 Marialena DLeave a commentPosted in Marketing, Technology

Increasing Traffic Through Link Building The Internet has become a very important tool in making business (not only). With its benefits becoming almost common knowledge, everyone is setting up their online presence. Setting up a profile or creating a website, is the easy part. The challenge begins when you want your presence to reach more […]

How important is content to SEO?

Posted March 25, 2019April 4, 2019 stephcoswayLeave a commentPosted in Marketing

How important is content to SEO? It’s that age-old question, is content really that important for my SEO rankings? Especially when content can be a resource-consuming task for many business owners. Indeed, many websites have to pay to outsource content creators in order to receive high-quality articles for their website. So, in a time where […]

What is PPC?

Posted March 18, 2019 stephcoswayLeave a commentPosted in Business Practices, Marketing, Technology

What is Pay Per Click (PPC)? PPC or Pay-Per-Click advertising is as simple as the name suggests – every time a user clicks on one of your online adverts, you will pay a fee. You can get numerous different types of PPC advertisements; however, you will most likely come across a paid search advertisement. These […]

What is SEM?

Posted March 13, 2019March 25, 2019 stephcoswayLeave a commentPosted in Marketing, Technology

What is SEM? SEM – or Search Engine Marketing – was once a term used to describe both paid searches and SEO (search engine optimisation). These days, however, SEM is used only in reference to paid search activities. This could include: Paid search adverts Paid search advertising PPC (pay-per-click) CPC (cost-per-click) CPM (cost-per-thousand impressions […]

How can Personalisation 2.0 improve consumer marketing?

Posted November 27, 2018February 26, 2019 Colin BLeave a commentPosted in Big Data, Marketing

Personalisation 2.0: The future of successful marketing for your business It can sometimes seem that the world of digital marketing is moving at a break neck speed. For small and medium size businesses, this generally makes it a huge challenge when selecting the most productive approaches for delivering a strong return on investment. Personalisation is […]

How will AI affect marketing?

Posted November 27, 2018February 26, 2019 Colin BLeave a commentPosted in AI, Marketing, Technology

What is AI and How Will it Change the Future of Marketing? According to many experts Artificial Intelligence or AI is the future of marketing. It will help businesses of all sizes focus their advertising campaigns and customer service. It is also largely expected to improve returns on investment and optimise marketing spends across the […]

Big data and consumer marketing?

Posted November 21, 2018February 28, 2019 Colin BLeave a commentPosted in Big Data, Technology

What is Big Data? And How Will It Impact Consumer Marketing? Within business circles and marketing, big data has become a buzzword of epic proportions. While data of all sorts, and it’s handling, has presented many challenges in recent times, there’s no doubt that it is having a significant impact on consumer marketing in particular. […]

Tag: Marketing

Increasing Traffic Through Link Building

How important is content to SEO?

What is PPC?

What is SEM?

How can Personalisation 2.0 improve consumer marketing?

How will AI affect marketing?

Big data and consumer marketing?

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