A guide to growth hacking and how it can benefit your business Growth hacking is another buzzword you may have heard bandied around the workplace or seen a hundred times on the internet – but what exactly does it mean? […]
Increasing traffic through link building The Internet has become a very important tool in making business (not only). With its benefits becoming almost common knowledge, everyone is setting up their online presence. Setting up a profile or creating a website, […]
How important is content to SEO? It’s that age-old question, is content really that important for my SEO rankings? Especially when content can be a resource-consuming task for many business owners. Indeed, many websites have to pay to outsource content […]
What is Pay Per Click (PPC)? PPC or Pay-Per-Click advertising is as simple as the name suggests – every time a user clicks on one of your online adverts, you will pay a fee. You can get numerous different types […]
What is SEM? SEM – or Search Engine Marketing – was once a term used to describe both paid searches and SEO (search engine optimisation). These days, however, SEM is used only in reference to paid search activities. This could […]
What Makes A Good Social Media Campaign? As business owners, consultants or contractors, we know that social media is necessary for successful marketing. The problem is, many of us have no idea where to start with setting up and running […]
Personalisation 2.0: The future of successful marketing for your business It can sometimes seem that the world of digital marketing is moving at a break neck speed. For small and medium size businesses, this generally makes it a huge challenge […]
What is AI and How Will it Change the Future of Marketing? According to many experts Artificial Intelligence or AI is the future of marketing. It will help businesses of all sizes focus their advertising campaigns and customer service. It […]
What is Big Data? And How Will It Impact Consumer Marketing? Within business circles and marketing, big data has become a buzzword of epic proportions. While data of all sorts, and it’s handling, has presented many challenges in recent times, […]