Persona led marketing – improving conversion with personas. Many businesses have a broad-brush approach to selling to customers. But what if you could target customers with specific personalised messages, and what would this mean for your sales numbers? Both personalisation […]
How to Meet the Three Biggest Marketing Challenges Successfully So, why is marketing such a challenging activity? Depending upon the marketer, there can be multiple challenges to marketing. But if you look closely, we are mostly troubled most of the […]
CRM software – How do you make the right decision? Managing client relationships can be tough for business and it is probably the most important area for both winning and retaining customers. As business scales it can become harder to […]
Why should your start up hire a growth hacker? Growth hacking is a relatively new term in the business world. It was first introduced nine years ago but it started trending only in the past few years. Nowadays, everyone talks […]
A guide to growth hacking and how it can benefit your business Growth hacking is another buzzword you may have heard bandied around the workplace or seen a hundred times on the internet – but what exactly does it mean? […]
Increasing traffic through link building The Internet has become a very important tool in making business (not only). With its benefits becoming almost common knowledge, everyone is setting up their online presence. Setting up a profile or creating a website, […]
How important is content to SEO? It’s that age-old question, is content really that important for my SEO rankings? Especially when content can be a resource-consuming task for many business owners. Indeed, many websites have to pay to outsource content […]
What is Pay Per Click (PPC)? PPC or Pay-Per-Click advertising is as simple as the name suggests – every time a user clicks on one of your online adverts, you will pay a fee. You can get numerous different types […]
What is SEM? SEM – or Search Engine Marketing – was once a term used to describe both paid searches and SEO (search engine optimisation). These days, however, SEM is used only in reference to paid search activities. This could […]
What Makes A Good Social Media Campaign? As business owners, consultants or contractors, we know that social media is necessary for successful marketing. The problem is, many of us have no idea where to start with setting up and running […]