SEM Search Engine Marketing

What is SEM?

Posted Leave a commentPosted in Marketing, Technology

What is SEM? SEM – or Search Engine Marketing – was once a term used to describe both paid searches and SEO (search engine optimisation). These days, however, SEM is used only in reference to paid search activities. This could include: Paid search adverts Paid search advertising PPC (pay-per-click) CPC (cost-per-click) CPM (cost-per-thousand impressions   […]

Personalisation in Marketing image

How can Personalisation 2.0 improve consumer marketing?

Posted Leave a commentPosted in Big Data, Marketing

Personalisation 2.0: The future of successful marketing for your business It can sometimes seem that the world of digital marketing is moving at a break neck speed. For small and medium size businesses, this generally makes it a huge challenge when selecting the most productive approaches for delivering a strong return on investment. Personalisation is […]