Business Strategy Archives

What is persona led marketing?

Posted April 4, 2020June 26, 2020 Colin BLeave a commentPosted in Big Data, Business Practices, Marketing

Persona led marketing – improving conversion with personas. Many businesses have a broad-brush approach to selling to customers. But what if you could target customers with specific personalised messages, and what would this mean for your sales numbers? Both personalisation […]

Big Data Strategy

Posted March 31, 2019June 5, 2020 Colin BLeave a commentPosted in Big Data, Business Practices, Technology

Big data strategy – realising the big potential We all know that data is valuable and all digital businesses are essentially making money from how they process, store or interpret it. So why do so many businesses fail to find […]