Big Data Archives - Bright Reach

How can Personalisation 2.0 improve consumer marketing?

Posted November 27, 2018July 27, 2019 Colin BLeave a commentPosted in Big Data, Marketing

Personalisation 2.0: The future of successful marketing for your business It can sometimes seem that the world of digital marketing is moving at a break neck speed. For small and medium size businesses, this generally makes it a huge challenge […]

Big data and consumer marketing?

Posted November 21, 2018February 28, 2019 Colin BLeave a commentPosted in Big Data, Technology

What is Big Data? And How Will It Impact Consumer Marketing? Within business circles and marketing, big data has become a buzzword of epic proportions. While data of all sorts, and it’s handling, has presented many challenges in recent times, […]