Big Data Strategy
Big data strategy – realising the big potential We all know that data is valuable and all digital businesses are essentially making money from how they process, store or interpret it. So why do so many businesses fail to find […]
Tag: Big Data
How can Personalisation 2.0 improve consumer marketing?
Personalisation 2.0: The future of successful marketing for your business It can sometimes seem that the world of digital marketing is moving at a break neck speed. For small and medium size businesses, this generally makes it a huge challenge […]
Big data and consumer marketing?
What is Big Data? And How Will It Impact Consumer Marketing? Within business circles and marketing, big data has become a buzzword of epic proportions. While data of all sorts, and it’s handling, has presented many challenges in recent times, […]