When MVPs go bad!
What is a MVP and why can it be be a problem for companies? Over the past few years it has become more and more common for business and technology leaders to use the phrase “minimum viable product” (or “MVP”) […]
Category: Technology
Bright Reach’s network of consultants and contractors are subject matter experts. On this page you will find articles written by experts in technology.
6 benefits of using a full service agency for your upcoming project
6 benefits of using a full service agency for your upcoming project If you’ve got a big project coming up, you might be considering the most cost and time efficient way to go about this, whilst still achieving the best […]
Increasing traffic through link building
Increasing traffic through link building The Internet has become a very important tool in making business (not only). With its benefits becoming almost common knowledge, everyone is setting up their online presence. Setting up a profile or creating a website, […]
What is PPC?
What is Pay Per Click (PPC)? PPC or Pay-Per-Click advertising is as simple as the name suggests – every time a user clicks on one of your online adverts, you will pay a fee. You can get numerous different types […]
What is SEM?
What is SEM? SEM – or Search Engine Marketing – was once a term used to describe both paid searches and SEO (search engine optimisation). These days, however, SEM is used only in reference to paid search activities. This could […]
What is the role of Artificial Intelligence (AI) in recruitment?
The Role of Artificial Intelligence (AI) in recruitment AI or Artificial Intelligence describes the intellect found in machines fueled by software. These software systems are often capable of creating a virtual perception of the surrounding environment and learn from it […]
How to create the perfect consultant website
Create the perfect consultant website Creating a website has become relatively easy. A smart device and internet connection can be enough for anyone to create one within hours. Many companies and individuals are creating their own sites. If you are […]
What is Salesforce CRM?
What is Salesforce? Thousands of businesses from all over the world are using Salesforce to manage pipelines, log calls, respond to customers, manage sales processes and much more. It is a highly customisable platform that helps businesses to automate processes. […]
How will AI affect marketing?
What is AI and how will it change the future of marketing? According to many experts Artificial Intelligence or AI is the future of marketing. It will help businesses of all sizes focus their advertising campaigns and customer service. It […]
Big data and consumer marketing?
What is Big Data? And How Will It Impact Consumer Marketing? Within business circles and marketing, big data has become a buzzword of epic proportions. While data of all sorts, and it’s handling, has presented many challenges in recent times, […]