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Category: Technology

Bright Reach’s network of consultants and contractors are subject matter experts. On this page you will find articles written by experts in technology.

Today’s Work Management – Eliminating Hierarchy and Geography

Posted June 26, 2020June 26, 2020 Colin BLeave a commentPosted in Business Practices, Technology, Uncategorized

Today’s Work Management – Eliminating Hierarchy and Geography The internet has been one of the technologies to bring about the profoundest change to the way we work. Limitless access to data and instantaneous communication, has enabled teams to connect and […]

R2 D2 Artificial Intelligence

Artificial Intelligence and Marketing

Posted March 2, 2020June 9, 2020 Colin BLeave a commentPosted in AI, Big Data, Technology

What is Artificial Intelligence and how will it change the future of marketing? Artificial Intelligence (AI) is already having a big impact on the future of marketing. It can help businesses of all sizes focus their advertising campaigns and customer […]

Business owner using CRM

Choosing the right CRM software for your business

Posted November 6, 2019November 15, 2019 Colin BLeave a commentPosted in Business Practices, CRM, Salesforce, Technology

CRM software – How do you make the right decision? Managing client relationships can be tough for business and it is probably the most important area for both winning and retaining customers. As business scales it can become harder to […]

Daily Scrum

What is Scrum (Agile Methodology)?

Posted October 28, 2019October 29, 2019 Colin BLeave a commentPosted in Business Practices, Technology

Everything you wanted know about scrum  If someone says the word “scrum”, you may think they’re talking about rugby players crashing into each other. However, it is unlikely that to mean this if someone in the workplace brings up scrum, […]

Minimum Viable Product (MVP)

When MVPs go bad!

Posted August 12, 2019April 27, 2021 Colin BLeave a commentPosted in Business Practices, Technology

What is a MVP and why can it be be a problem for companies? Over the past few years it has become more and more common for business and technology leaders to use the phrase “minimum viable product” (or “MVP”) […]

Full Service Agency

6 benefits of using a full service agency for your upcoming project

Posted May 29, 2019August 21, 2019 Natashia LLeave a commentPosted in Business Practices, Technology

6 benefits of using a full service agency for your upcoming project If you’ve got a big project coming up, you might be considering the most cost and time efficient way to go about this, whilst still achieving the best […]

Link Building for website SEO

Increasing traffic through link building

Posted April 17, 2019July 9, 2019 Marialena DLeave a commentPosted in Marketing, Technology

Increasing traffic through link building The Internet has become a very important tool in making business (not only). With its benefits becoming almost common knowledge, everyone is setting up their online presence. Setting up a profile or creating a website, […]

Big Data on Compuer Screen

Big Data Strategy

Posted March 31, 2019June 5, 2020 Colin BLeave a commentPosted in Big Data, Business Practices, Technology

Big data strategy – realising the big potential We all know that data is valuable and all digital businesses are essentially making money from how they process, store or interpret it. So why do so many businesses fail to find […]

Pay Per Click (PPC)

What is PPC?

Posted March 18, 2019 stephcoswayLeave a commentPosted in Business Practices, Marketing, Technology

What is Pay Per Click (PPC)? PPC or Pay-Per-Click advertising is as simple as the name suggests – every time a user clicks on one of your online adverts, you will pay a fee. You can get numerous different types […]

SEM Search Engine Marketing

What is SEM?

Posted March 13, 2019March 25, 2019 stephcoswayLeave a commentPosted in Marketing, Technology

What is SEM? SEM – or Search Engine Marketing – was once a term used to describe both paid searches and SEO (search engine optimisation). These days, however, SEM is used only in reference to paid search activities. This could […]

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