SEM Search Engine Marketing

What is SEM?

Posted Leave a commentPosted in Marketing, Technology

What is SEM? SEM – or Search Engine Marketing – was once a term used to describe both paid searches and SEO (search engine optimisation). These days, however, SEM is used only in reference to paid search activities. This could include: Paid search adverts Paid search advertising PPC (pay-per-click) CPC (cost-per-click) CPM (cost-per-thousand impressions   […]

Artificial Intelligence

What is the role of Artificial Intelligence (AI) in recruitment?

Posted Leave a commentPosted in AI, Recruitment, Technology

The Role of Artificial Intelligence (AI) in recruitment AI or Artificial Intelligence describes the intellect found in machines fueled by software. These software systems are often capable of creating a virtual perception of the surrounding environment and learn from it in order to maximise the success rate of carrying out a specific task. E-mail filters, […]