Category: Big Data

Bright Reach consultants and contractors have posted articles about big data in the community blog. You will find those articles on this page.

How can Personalisation 2.0 improve consumer marketing?

Posted November 27, 2018February 26, 2019 Colin BLeave a commentPosted in Big Data, Marketing

Personalisation 2.0: The future of successful marketing for your business It can sometimes seem that the world of digital marketing is moving at a break neck speed. For small and medium size businesses, this generally makes it a huge challenge when selecting the most productive approaches for delivering a strong return on investment. Personalisation is […]

Big data and consumer marketing?

Posted November 21, 2018February 28, 2019 Colin BLeave a commentPosted in Big Data, Technology

What is Big Data? And How Will It Impact Consumer Marketing? Within business circles and marketing, big data has become a buzzword of epic proportions. While data of all sorts, and it’s handling, has presented many challenges in recent times, there’s no doubt that it is having a significant impact on consumer marketing in particular. […]

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Privacy Policy

www.brightreach.co.uk is committed to keeping private, within a secure environment, the data that we collect through the use of our software. We therefore aim to provide an environment in which you know that we respect your right to privacy and will do whatever we can to ensure that any information you provide to us remains private. Any such information will only be used for the purposes described below. www.brightreach.co.uk is a brand that is operated by Bright Ideas and Intelligent Thinking Limited. The Data Controller for www.brightreach.co.uk is Bright Ideas and Intelligent Thinking Limited, a company registered in England under company 10950065 whose registered office is at Water Works House, Pluckley Road, Charing, Kent, United Kingdom, TN27 0AH www.brightreach.co.uk complies with the Data Protection Act And GDPR (2016/679) this is necessary to supply business networking services, lead generation, offers, promotions, products and services on this site and Is registered as a data controller with the Information Commissioner's Office. We have implemented policies, rules and technical measures to protect the personal data that we have under our control from unauthorised access, improper use or disclosure, unauthorised modification, unlawful destruction or accidental loss. All our employees, who have access to and are associated with the processing of personal data, are obliged to respect the confidentiality of our visitors' personal data. We will only use your personal data based on the contract or terms and conditions on the www.brightreach.co.uk website. In order to fulfil our service to you, certain communications such as email receipt and service emails are mandatory whereas the marketing emails can be opted in or out of at any time. The Data Protection Act and the GDPR (2016/679) require companies and individuals who process and retain information about their customers to tell the customer how the information will be used and to what purposes it will be put to use. This Privacy Policy explains the steps we take to ensure information about you Is kept secure and confidential. This Privacy Policy also explains what happens to the information that you supply to us. We will not use your personal data in any other way without first informing you. Please take time to read this Privacy Policy carefully as once you use our website you will be regarded as having read and accepted this Privacy Policy. You should not use our website if you do not accept this policy. If you then have any queries about this Privacy Policy or any requests concerning your personal information, please write to our address below. Data Protection Lead www.brightreach.co.uk C/O Bright Ideas and Intelligent Thinking Limited Water Works House Pluckley Road Charing Kent United Kingdom TN27 0AH Or email: support@brightreach.co.uk Phone calls to www.brightreach.co.uk may be recorded for training and monitoring purposes, in accordance with UK law.

Personal Information

You have the right to know what personal information we hold about you and to whom it has been disclosed. Please contact us by email at support@brightreach.co.uk Or to the address above, confirming that you are making a request for your personal information under the Data Protection Act Or under the GDPR (2016/679) (as of 25th May 2018). BrightReachco.uk will confirm receipt within 72 hours of requests being raised and respond as quickly as possible to a maximum of 30 days of said requests. If we are unable to meet this deadline and require additional time you will be notified before the 30 days expire. We may from time to time contact you via email, post, telephone or SMS With offers from third parties, which we may feel are of interest to you, or Services which are of similar nature to what we provide. If you do not wish to receive these you can set your contact preferences on your profile page on the website. Duration: We will keep the data no longer than the time needed to deliver on the service outlines in our T&Cs which can be found on the www.brightreach.co.uk website If any information we hold is inaccurate, we will make the necessary amendments and confirm To you have that these have been made. Should you wish www.brightreach.co.uk to remove your personal information then please contact support@brightreach.co.uk or write to us using the above address to submit a deletion request. www.brightreach.co.uk. In some circumstances we are required to retain certain information due to technical and legal constraints including stored "back up" systems and unsubscribed logs we ensure we ‘Do Not contact’ is marked against your user data. When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/ After approval of your comment, your profile picture is visible to the public in the context of your comment. Bright Reach uses Akismet to reduce spam. To learn how this data is process please visit: https://automattic.com/privacy-notice/ If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website. If you have any concerns regarding your personal data www.brightreach.co.uk would love to help. Please contact us via support@brightreach.co.uk or the address above; And www.brightreach.co.uk shall respond as quickly as possible. However if you would like to contact a governing body or complain to the supervisory authority ICO, then the ICO can be contacted via; Information Commissioner's Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF

Tracking data policy

We obtain data by using cookies Or JavaScript files. These files help us analyse web traffic and lets us know when you visit a particular web page. We only use this information for statistical analysis purposes. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. We know that people have concerns about cookies, but we believe that the benefit we both gain from their proper use is worthwhile. You may set your web browser to notify you of cookie placement requests or decline cookies completely. We allow third-party companies to collect certain information when you visit our web site. These companies may utilise cookies, pixels or other technologies to collect and use non-personally identifiable information (e.g., hashed data, click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to this and other web sites in order to provide advertisements about goods and services likely to be of greater interest to you. Third parties may also use pixels to collect non-personally identifiable information from emails that they open. To learn more about this behavioural advertising practice, you can visit the websites of the Digital Advertising Alliance at http://www.aboutads.info/choices Or Your Online Choices at http://www.youronlinechoices.com/uk/. Cookies also allow advertisers to display on the websites you visit, relevant offers based on your consumption habits as well as measure the performance of their advertising campaigns. To work, this service is based on the deposit of a cookie on your browser when opening an email or your visit to the site of one of our partners. They only tell us your encrypted email address in an irreversible way and thus allowing us to create a technical key associated with our cookies. By depositing our cookies some technical information can be automatically collected (such as IP, your operating system or your browser type). Our cookies do not track your navigation. We do not store any information related to your connection. If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year. Comments may be checked through an automated spam detection service. If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser. When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select "Remember Me", your login will persist for two weeks. If you log out of your account, the login cookies will be removed. If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day. Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Changes to this policy

We may need to amend the Privacy Policy from time to time. Any such amendment will take effect as soon as it Is posted on the website. You are therefore encouraged to familiarise yourself with the Privacy Policy on a regular basis.[/vc_column_text][/vc_column][/vc_row]

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Bright Reach Terms and Conditions

These terms and conditions outline the rules and regulations for the use of Bright Reach's Website. www.brightreach.co.uk is a brand that is operated by Bright Ideas and Intelligent Thinking Limited, a company registered in England under company 10950065 whose registered office is at Water Works House, Pluckley Road, Charing, Kent, United Kingdom, TN27 0AH By accessing this website we assume you accept these terms and conditions in full. Do not continue to use Bright Reach's websit if you do not accept all of the terms and conditions stated on this page. The following terminology applies to these Terms and Conditions, Privacy Statement and Disclaimer Notice and any or all Agreements: “Client”, “You” and “Your” refers to you, the person accessing this website and accepting the Company’s terms and conditions. “The Company”, “Ourselves”, “We”, “Our” and “Us”, refers to our Company. “Party”, “Parties”, or “Us”, refers to both the Client and ourselves, or either the Client or ourselves. All terms refer to the offer, acceptance and consideration of payment necessary to undertake the process of our assistance to the Client in the most appropriate manner, whether by formal meetings of a fixed duration, or any other means, for the express purpose of meeting the Client’s needs in respect of provision of the Company’s stated services/products, in accordance with and subject to, prevailing law of United Kingdom. Any use of the above terminology or other words in the singular, plural, capitalisation and/or he/she or they, are taken as interchangeable and therefore as referring to same.

Cookies

We employ the use of cookies. By using Bright Reach's website you consent to the use of cookies in accordance with Bright Reach’s privacy policy. Most of the modern day interactive web sites use cookies to enable us to retrieve user details for each visit. Cookies are used in some areas of our site to enable the functionality of this area and ease of use for those people visiting. Some of our affiliate / advertising partners may also use cookies.

Advertising content

The Bright Reach website publishes offers from third parties, which includes information and content provided by third parties. As such Bright Reach and its parent organisation, will be deemed to be not ultimately responsible for any this content or information displayed on the web site. However will monitor and will remove any material that it is subsequently aware of is inaccurate or offensive. The information or content that is published relating to offers, is provided by the third party and Bright Reach and it’s parent company does not vouch for its accuracy, truthfulness, opinions, advice or completeness of any offer terms described. Offers are redeemed on the third-party website and the specific terms of an offer should be checked on the third-party website by users. The Bright Reach website only passes traffic to third parties via advertising and is not involved in any purchase outcome and is therefore is not responsible for any disputes, refunds or queries relating the delivery of a product or service. Adverts and offers are provided by Google Ads and Awin.

License

Unless otherwise stated, Bright Reach and/or it’s licensors own the intellectual property rights for all material (including that created by community members) on Bright Reach. All intellectual property rights are reserved. You may view and/or print pages from https://www.brightreach.co.uk for your own personal use subject to restrictions set in these terms and conditions. You must not:

Republish material from https://www.brightreach.co.uk
Sell, rent or sub-license material from https://www.brightreach.co.uk
Reproduce, duplicate or copy material from https://www.brightreach.co.uk

Redistribute content from Bright Reach (unless content is specifically made for redistribution).

User Comments

This Agreement shall begin on the date hereof.
Certain parts of this website offer the opportunity for users to post and exchange opinions, information, material and data ('Comments') in areas of the website. Bright Reach does not screen, edit, publish or review Comments prior to their appearance on the website and Comments do not reflect the views or opinions of Bright Reach, its agents or affiliates. Comments reflect the view and opinion of the person who posts such view or opinion. To the extent permitted by applicable laws Bright Reach shall not be responsible or liable for the Comments or for any loss cost, liability, damages or expenses caused and or suffered as a result of any use of and/or posting of and/or appearance of the Comments on this website.
Bright Reachreserves the right to monitor all Comments and to remove any Comments which it considers in its absolute discretion to be inappropriate, offensive or otherwise in breach of these Terms and Conditions.
You warrant and represent that:
1. You are entitled to post the Comments on our website and have all necessary licenses and consents to do so;
2. The Comments do not infringe any intellectual property right, including without limitation copyright, patent or trademark, or other proprietary right of any third party;
3. The Comments do not contain any defamatory, libelous, offensive, indecent or otherwise unlawful material or material which is an invasion of privacy
4. The Comments will not be used to solicit or promote business or custom or present commercial activities or unlawful activity.
You hereby grant to Bright Reach a non-exclusive royalty-free license to use, reproduce, edit and authorize others to use, reproduce and edit any of your Blog posts, Comments in any and all forms, formats or media.

Hyperlinking to our Content

The following organisations may link to our Web site without prior written approval:
1. Government agencies;
2. Search engines;
3. News organisations;
4. Online directory distributors when they list us in the directory may link to our Web site in the same manner as they hyperlink to the Web sites of other listed businesses; and
5. Systemwide Accredited Businesses except soliciting non-profit organisations, charity shopping malls, and charity fundraising groups which may not hyperlink to our Web site.

These organisations may link to our home page, to publications or to other Web site information so long as the link: (a) is not in any way misleading; (b) does not falsely imply sponsorship, endorsement or approval of the linking party and its products or services; and (c) fits within the context of the linking party's site.
We may consider and approve in our sole discretion other link requests from the following types of organisations:
1. commonly-known consumer and/or business information sources such as Chambers of Commerce, American Automobile Association, AARP and Consumers Union;
2. dot.com community sites;
3. associations or other groups representing charities, including charity giving sites,
4. online directory distributors;
5. internet portals;
6. accounting, law and consulting firms whose primary clients are businesses; and
7. educational institutions and trade associations.

We will approve link requests from these organisations if we determine that: (a) the link would not reflect unfavorably on us or our accredited businesses (for example, trade associations or other organisations representing inherently suspect types of business, such as work-at-home opportunities, shall not be allowed to link); (b)the organisation does not have an unsatisfactory record with us; (c) the benefit to us from the visibility associated with the hyperlink outweighs the absence of link is in the context of general resource information or is otherwise consistent with editorial content in a newsletter or similar product furthering the mission of the organisation. These organisations may link to our home page, to publications or to other Web site information so long as the link: (a) is not in any way misleading; (b) does not falsely imply sponsorship, endorsement or approval of the linking party and it products or services; and (c) fits within the context of the linking party's site. If you are among the organisations listed in paragraph 2 above and are interested in linking to our website, you must notify us by sending an e-mail to support@brightreach.co.uk. Please include your name, your organisation name, contact information (such as a phone number and/or e-mail address) as well as the URL of your site, a list of any URLs from which you intend to link to our Web site, and a list of the URL(s) on our site to which you would like to link. Allow 2-3 weeks for a response. Approved organisations may hyperlink to our Web site as follows:

By use of our corporate name; or
By use of the uniform resource locator (Web address) being linked to; or
By use of any other description of our Web site or material being linked to that makes sense within the context and format of content on the linking party's site.

No use of Bright Reach’s logo or other artwork will be allowed for linking absent a trademark license agreement.

Iframes

Without prior approval and express written permission, you may not create frames around our Web pages or use other techniques that alter in any way the visual presentation or appearance of our Web site.

Reservation of Rights

We reserve the right at any time and in its sole discretion to request that you remove all links or any particular link to our Web site. You agree to immediately remove all links to our Web site upon such request. We also reserve the right to amend these terms and conditions and its linking policy at any time. By continuing to link to our Web site, you agree to be bound to and abide by these linking terms and conditions.

Removal of links from our website

If you find any link on our Web site or any linked web site objectionable for any reason, you may contact us about this. We will consider requests to remove links but will have no obligation to do so or to respond directly to you. Whilst we endeavour to ensure that the information on this website is correct, we do not warrant its completeness or accuracy; nor do we commit to ensuring that the website remains available or that the material on the website is kept up to date.

Content Liability

We shall have no responsibility or liability for any content appearing on your Web site. You agree to indemnify and defend us against all claims arising out of or based upon your Website. No link(s) may appear on any page on your Web site or within any context containing content or materials that may be interpreted as libelous, obscene or criminal, or which infringes, otherwise violates, or advocates the infringement or other violation of, any third party rights.

Disclaimer

To the maximum extent permitted by applicable law, we exclude all representations, warranties and conditions relating to our website and the use of this website (including, without limitation, any warranties implied by law in respect of satisfactory quality, fitness for purpose and/or the use of reasonable care and skill). Nothing in this disclaimer will:

limit or exclude our or your liability for death or personal injury resulting from negligence;
limit or exclude our or your liability for fraud or fraudulent misrepresentation;
limit any of our or your liabilities in any way that is not permitted under applicable law; or
exclude any of our or your liabilities that may not be excluded under applicable law.

The limitations and exclusions of liability set out in this Section and elsewhere in this disclaimer: (a) are subject to the preceding paragraph; and (b) govern all liabilities arising under the disclaimer or in relation to the subject matter of this disclaimer, including liabilities arising in contract, in tort (including negligence) and for breach of statutory duty. To the extent that the website and the information and services on the website are provided free of charge, we will not be liable for any loss or damage of any nature.

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