Bright Reach consultants and contractors have posted articles about big data in the community blog. You will find those articles on this page.
Persona led marketing – improving conversion with personas. Many businesses have a broad-brush approach to selling to customers. But what if you could target customers with specific personalised messages, and what would this mean for your sales numbers? Both personalisation […]
What is Artificial Intelligence and how will it change the future of marketing? Artificial Intelligence (AI) is already having a big impact on the future of marketing. It can help businesses of all sizes focus their advertising campaigns and customer […]
Big data strategy – realising the big potential We all know that data is valuable and all digital businesses are essentially making money from how they process, store or interpret it. So why do so many businesses fail to find […]
Personalisation 2.0: The future of successful marketing for your business It can sometimes seem that the world of digital marketing is moving at a break neck speed. For small and medium size businesses, this generally makes it a huge challenge […]
What is Big Data? And How Will It Impact Consumer Marketing? Within business circles and marketing, big data has become a buzzword of epic proportions. While data of all sorts, and it’s handling, has presented many challenges in recent times, […]