Do you frequently come across LinkedIn posts lamenting the death of certain marketing strategies? “Ads are too costly,” “Outbound doesn’t work,” “SEO is dead after ChatGPT,” or “LinkedIn content gets you junk leads”—the complaints seem endless. But what’s really happening behind the scenes?
Let’s take a closer look.
“Ads are too costly.”
This claim often comes from businesses with minimal marketing budgets. A $500 marketing spend isn’t going to generate the impact that a properly planned and scaled ad campaign might deliver. With the right strategy, ads can still be highly effective, especially when tailored to the right audience and channel.
“Outbound doesn’t work.”
Outbound marketing, whether cold emails or calls, can be gruelling. But for someone sending 300 emails in a month without a targeted approach, it’s no surprise they’re seeing poor results. Effective outbound strategies involve research, personalisation, and persistence. It’s not just a numbers game; it’s about quality and relevance.
“SEO is dead after ChatGPT.”
Despite advancements in AI like ChatGPT, SEO is far from obsolete. The truth? Those shouting about SEO’s demise are often investing heavily in SEO tools and still find themselves relying on Google search traffic. SEO may be evolving, but it’s still a valuable tool for businesses looking to drive organic growth.
“LinkedIn content gets you junk leads.”
This one’s often spouted by individuals who post sporadically—perhaps through an intern or only once every couple of months. LinkedIn, like any platform, rewards consistency and genuine engagement. Those who put in the effort to craft meaningful content and engage with their audience see much better results than those who post and ghost.
The Truth?
All of these channels still work—and will continue to work. The problem isn’t the platforms; it’s how they’re being used. Poor execution or an ulterior motive to push a different product or service often fuels these claims.
In reality, no single marketing strategy is dead. Sure, some might not be as efficient as they once were, but each of these approaches still has a place in a well-rounded marketing strategy. Success lies in doing it right: adjusting tactics to current trends, staying consistent, and understanding the audience.
Marketing isn’t about finding the perfect hack or dismissing certain strategies—it’s about leveraging the right tools in the right way.
