Claim, a groundbreaking social commerce platform, has announced its $12M Series A funding round led by VMG Partners. The raise marks a significant milestone for the company as it seeks to redefine how brands engage with Generation Z. Co-founder and CEO Sam Obletz shared the exciting news, emphasising Claim’s mission to replace endless scrolling and traditional advertisements with authentic social interactions.
Claim’s unique platform enables brands to invest directly in customer acquisition through weekly Drops, offering an innovative way for Gen Z to discover new products with their friends. This approach, dubbed “Benefits with Friends,” has already attracted major brands such as Sweetgreen, Van Leeuwen, and Gong cha, all keen to tap into this highly engaged audience.
From Harvard Square to 70 College Campuses
What started as a small operation, pitching to businesses in the rain at Harvard Square, has quickly evolved into a revolutionary social commerce experience. Claim’s playbook now allows it to launch on over 70 college campuses, connecting brands with the next generation of consumers in a more meaningful and enjoyable way. Obletz reflected on this journey, expressing pride in his team’s accomplishments and the rapid growth of the platform.
Early Supporters and New Investors
Claim’s success has been driven by a network of early believers, including Susa Ventures, BoxGroup, Sequoia Capital, Reflexive, and many others. The Series A round also brought new investors into the fold, such as VMG Partners, Lightbank, and Metalab, signalling growing confidence in the company’s vision.
Claim’s close collaboration with early design partners like Sweetgreen, Bask Suncare, and Roots Natural Kitchen has been instrumental in refining the platform’s consumer experience, positioning the company as a key player in the emerging social commerce space.
A Vision for the Future of Social Commerce
Looking ahead, Claim is on a mission to shape the future of social commerce, building on its success and continuing to connect brands with Gen Z in meaningful ways. The company is poised for further growth and invites others to join them on this exciting journey.
For more details on Claim’s Series A raise, check out Adweek’s coverage or visit Claim’s official website.
