In the world of B2B sales, prospecting can be one of the most repetitive and time-consuming parts of the job. Yet, it’s also one of the most essential. Done well, it lays the foundation for high-quality outreach that opens doors. The key challenge? Doing it efficiently without sacrificing personalisation.
Fortunately, with the right inputs and a strategic approach, ChatGPT can drastically accelerate – and even improve – how sales teams research leads and craft targeted messages. Haris Halkic’s “ChatGPT for Prospecting” framework offers ten highly practical prompts that sales professionals can use to streamline this process while maintaining a personalised, insightful touch. Here’s a breakdown of each prompt and how it can enhance your outbound efforts.
1. LinkedIn Personalisation
Prompt: Paste a LinkedIn profile summary and ask ChatGPT to craft a personal first line for an email.
Benefit: Instantly generate a 1–2 sentence opener that demonstrates genuine research and avoids generic compliments. It ensures your outreach feels hand-written and tailored – even when it isn’t.
2. Company Intel Summary
Prompt: Share a company website URL and request a three-sentence summary along with two custom cold email openers.
Benefit: This shortcut enables you to understand a company’s positioning, product, or recent activity. You’ll appear informed, relevant, and aligned with their goals from the first touchpoint.
3. Trigger-Based Outreach Angle
Prompt: Provide recent company news (via LinkedIn post or press release), and ask for a cold outreach message tied to your product.
Benefit: Capitalise on real-time business shifts – like funding, leadership changes, or product launches – to strike when interest is naturally piqued.
4. Job Change Outreach
Prompt: Identify a new hire or role change and prompt ChatGPT to write a personalised message.
Benefit: Congratulate the contact and position your product as a tool to help them succeed early in their new role. It shows empathy and strategic value.
5. Persona Pain Mapping
Prompt: Specify a job title and industry, and ask for 5 business pains they’ll likely face in 2024 – plus intros for how your product can help.
Benefit: This turns persona research into a ready-made message bank. You’ll address real challenges and offer tailored value propositions, not vague pitches.
6. Website → Email Personalisation
Prompt: Share a website and ask for a cold opener that sounds like it came from someone who knows the business well.
Benefit: Move beyond copy-paste intros. This approach mirrors the company’s tone and priorities, building instant familiarity and credibility.
7. Tech Stack Prospecting Angle
Prompt: Submit a company name or URL and request insights on their likely tech tools, with a related outreach message.
Benefit: Position your product as a seamless integration or a superior alternative, speaking directly to their existing workflow.
8. Use Case Generation
Prompt: Paste your product description and request three specific use cases for a given role and industry.
Benefit: Instead of listing features, you’ll present outcomes in the buyer’s language – making your pitch resonate more deeply.
9. Priority Lead Ranking
Prompt: Provide a list of 10 companies and ask ChatGPT to rank them by fit, with reasoning.
Benefit: Eliminate guesswork from lead prioritisation. Spend time on the highest-converting prospects based on real buying signals.
10. Icebreaker from Public Content
Prompt: Share a blog, newsletter, or LinkedIn post and extract 2–3 insights to use in a message.
Benefit: Create genuinely insightful openers that show you’ve actually read their content – going far beyond “Saw your post, great thoughts!”
Final Thoughts
Prospecting doesn’t have to be a slog – nor does it have to be robotic. By combining automation with strategic prompts like these, sales professionals can accelerate outreach while enhancing quality. The result? More replies, better conversations, and a stronger sales pipeline.
